The outdoor
industry’s missing layer.
WildTag is building the marketplace infrastructure for the $20B+ guided hunting and fishing industry — a category with massive spending and almost no technology.
Request Investor Deck →A $20B market
with no real platform.
An estimated 15 million Americans book guided hunting and fishing trips every year. The total annual spend exceeds $20 billion. Outfitters charge $500 to $15,000+ per experience. And almost all of it is booked through phone calls, word of mouth, and outdated websites.
WildTag is the first purpose-built platform to bring marketplace-grade trust, payments, and community to this category. We didn't find a niche — we found an entire industry still operating like it's 2003.
Annual US market size for guided outdoor experiences
Americans who book guided hunts or fishing trips annually
Dominant marketplace platforms with real trust infrastructure
Growth in online outdoor activity bookings 2019–2024
Before the first
dollar of paid media.
The timing has
never been more right.
Four macro forces are converging to make this market ready for a platform-level solution.
Post-pandemic outdoor boom
Participation in hunting and fishing surged 20–30% after 2020. A new generation of participants is actively searching for guided experiences — and they expect to book online.
Infrastructure is finally ready
Stripe Connect, identity verification APIs, and escrowed marketplace payments are now cheap, reliable, and developer-accessible. We can build what wasn't feasible five years ago.
Category trust has never been lower
High-profile guide fraud cases, unfulfilled booking deposits, and anonymous outfitter listings have left the market hungry for verified, accountable operators.
Creators have mainstreamed the culture
Outdoor media — podcasts, YouTube, social — has expanded the audience dramatically. The aspirational funnel is full. The booking infrastructure doesn't exist yet.
Let’s talk about
the opportunity.
We share our deck with qualified investors. Use the form or email us directly. We respond within 48 hours.
Deck shared under NDA with qualified institutional and accredited investors only.